From Leonardo on what this album is about....

“It’s a vast matter – if someone reads the title “Quick McLuhanian Guide for Transmigration”, he or she could think that it’s about the soul “jumping” from a body to other. I believe McLuhan had in mind that the message would become a fusion of perceptions caused by and brought by (mass) communication media. Is the media the message as well? Back to Pythagoras, he assured that he could remember all his transmigrations, but if he stopped to think of them he wouldn’t have time enough to life his (present) life. We know how we´re born, how our conception happens, but don´t know about what we were before it or after we have finally been…A message nowadays is easily materialized as the physic body of a book to be spread (for example). So Pythagoras was not that wrong if he had his soul embodied to a book. McLuhan also told that the evolution of technologies are bringing us back to a new tribal life, and the increasing segmentation of arts, culture and information. In times when we need quick information sharing, society development needs art to solve this paradox…”

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